The wedding market is a life-event driven industry that represents an opportunity for companies to engage brides and gain their own share of this multi-billion dollar industry. The "once-in-a-lifetime" nature of marriages provides the wedding market with immunity to significant economic changes and is non-cyclical compared to many other industries.

Multi-billion Dollar Market Provides Consistent Source of Affluent Spenders

• 2.3 million couples marry each year in the United States.
• $72 billion is spent annually on products and services for the couple's wedding event.
• $140 billion is the total estimated annual market value of the wedding industry. This includes direct spending for the couple's event and the additional spending by the couple for wedding-related products and services such as financial services, insurance and travel.